The True ROI of Business Video Content: Why It’s Worth the Investment
Introduction: Why Businesses Hesitate to Invest in Video Many businesses know they need video, but they hesitate because they can’t immediately measure its return on investment (ROI). They ask: “How will video actually generate revenue?” “Isn’t video too expensive for my business?” “Can’t we just make one video and use it forever?” These concerns are valid—but they come from outdated thinking about how video fits into a modern marketing strategy. The truth? Video content isn’t an expense—it’s an investment. When … Read More