Video Production for Business

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why diy video is costing your business money
Video Marketing Strategy

Why DIY Video is Costing Your Business More Than You Think

11 Aug, 2024 by

If you’ve ever thought, “We can just shoot this ourselves,” you’re not alone. Thanks to smartphones, TikTok, and easy-to-access cameras, it seems like anyone can be a videographer these days. But here’s the truth: just because you can press record doesn’t mean you should. Video production is an art form—a skill that takes years, if not decades, to master. And when businesses try to DIY their videos, they often end up paying far more than they realize. Not in cash … Read More

build a year round video strategy that works stay consistent visible ahead
Video Marketing Strategy

How to Build a Year-Round Video Strategy for Your Business

04 Mar, 2024 by

Introduction: Why Your Business Needs More Than Just One Video If your business is creating videos only when you need them, you’re missing out on huge marketing opportunities. Many companies invest in one-off video projects, expecting them to deliver long-term results. However, this disjointed approach leads to inconsistent messaging, lost engagement, and wasted potential. The truth is, successful businesses don’t treat video as a one-time expense—they treat it as an ongoing strategy. A year-round video marketing strategy ensures your brand … Read More