The Do’s & Don’ts of Using Humor in Video Marketing

Let’s be real—humor in marketing is a double-edged sword. When it works, it makes your brand memorable, likable, and shareable. When it flops? It’s cringe-worthy, off-brand, or worse—offensive. And in the world of strategic video marketing (not just “let’s make a funny video” nonsense), humor needs to be wielded with purpose. So, let’s break it down: the do’s and don’ts of using humor in video marketing without making your audience roll their eyes (or worse, unsubscribe). ✅ DO: Make Sure … Read More

Why Video Testimonials Convert Better Than Written Ones

🚀 If you’re presented with text or a play button, which one are you choosing? Right? Video beats all—it’s like the joker in a box of cards. Use it. And hearing directly from someone who purchased from you and was happy? That’s incredibly powerful. Yet, I’ve seen businesses struggle with this. Their testimonials sound more along the lines of: “Were you happy with the service?” “Yes.” And that’s it. Horrible testimonial. That doesn’t sell anyone. The right video testimonials aren’t … Read More