🚀 If you’re presented with text or a play button, which one are you choosing? Right? Video beats all—it’s like the joker in a box of cards. Use it. And hearing directly from someone who purchased from you and was happy? That’s incredibly powerful. Yet, I’ve seen businesses struggle with this. Their testimonials sound more along the lines of:

“Were you happy with the service?”
“Yes.”
And that’s it. Horrible testimonial. That doesn’t sell anyone.

The right video testimonials aren’t just powerful—they’re sales weapons. Here’s how to do them right.

1. The Psychology Behind Why Video Testimonials Work

Trust & Connection Happen Faster

• Seeing someone’s face, tone, and body language builds trust instantly. Written testimonials? Anyone could have typed them.
• People naturally trust other people more than brands. Seeing a real person sharing their story triggers instant credibility.
• The Celebrity Effect is real—when someone speaks confidently on video, we naturally assume they know what they’re talking about.

🎥 Pro Tip: A great video testimonial feels authentic and genuine—not scripted. If it sounds rehearsed, it’s dead on arrival.

2. The Biggest Mistakes Businesses Make with Testimonials

❌ They script them to death. The best testimonials feel real, not staged.

❌ They focus too much on the company instead of the customer’s transformation.

❌ They pick the wrong people. A bad speaker, low energy, or someone who isn’t truly excited about your service won’t sell anyone.

🔹 How to Fix This:

✅ Let the customer speak naturally. Just guide them with questions.

✅ Focus on the transformation. Not what you did—what changed for them.

✅ Pick customers who are articulate, excited, and relatable to your audience.

3. How to Get a Killer Testimonial Every Time

The secret? Ask the right questions.

🎤 The 6 Golden Questions for a Great Video Testimonial:

1️⃣ What problem were you facing before working with us?

2️⃣ Why did you choose us over competitors?

3️⃣ What was your experience like working with us?

4️⃣ What results did you see?

5️⃣ What surprised you most about the process?

6️⃣ Would you recommend us to others? Why?

If you just ask these, you’ll have one hell of a testimonial.

🎥 Pro Tip: Edit out the fluff and get straight to the strongest parts. Attention spans are short—make every second count.

4. How to Get a Great CTA Out of a Testimonial

Most businesses leave this out, but a strong Call to Action (CTA) can make or break the testimonial’s impact.

✅ Best CTA Techniques:

• Have the customer directly invite others: “If you’re on the fence, just do it—it was the best decision I made.”
• Include a visual CTA at the end: “Book a Call Now” with a clickable link.
• Use a testimonial as a retargeting ad—hit prospects who’ve already shown interest.

📌 Key Takeaway: Don’t let testimonials just be “nice words.” Make them SELL.

Final Thought: Why You Need Video Testimonials NOW

📌 People buy based on trust.
📌 Trust happens faster with video than anything else.
📌 The right testimonial can push a hesitant buyer over the edge.

🚀 Want testimonials that actually convert? Let’s make it happen. Book a Call