Why Your Business Needs a Video Strategy (And Why Winging It Is a Terrible Plan)
Let’s be honest—most businesses treat video marketing like a last-minute thought. They decide they need a video, scramble to put something together, post it online, and then wait for the leads to roll in. And then? Crickets. Because video without a strategy is just noise. And noise doesn’t convert. In fact, 65% of businesses struggle to see ROI from their video marketing—not because video doesn’t work, but because they lack a clear plan. Meanwhile, companies that follow a strategy see … Read More