Let’s be honest—most businesses treat video marketing like a last-minute thought. They decide they need a video, scramble to put something together, post it online, and then wait for the leads to roll in.
And then? Crickets.
Because video without a strategy is just noise. And noise doesn’t convert. In fact, 65% of businesses struggle to see ROI from their video marketing—not because video doesn’t work, but because they lack a clear plan. Meanwhile, companies that follow a strategy see 2x more leads and 53% higher engagement rates.
What’s the Cost of No Strategy?
Let’s talk about wasted money for a second.
📉 You spend thousands on a video that no one watches.
📉 You create content that doesn’t connect with your audience.
📉 You post randomly, hoping something sticks—spoiler alert, it won’t.
📉 You fail to track results, meaning you have no clue what’s working (or why it’s failing).
Meanwhile, your competitors who actually have a strategy are dominating. They’re showing up where their audience is, delivering content that drives action, and repurposing videos into months of engagement.
The Solution? A Strategy-First Approach That Works for Your Business
This is where my Video Strategy & Content Planning Service comes in. I offer three levels of strategy—so whether you’re just getting started or ready to dominate your industry, there’s a plan that fits your needs. Before you ever spend a dollar on production, we map out a step-by-step plan to ensure your videos actually grow your business. No more guesswork, no more wasted budget.
Here’s what you get:
🔥 Business & Audience Deep Dive – We define your goals, target audience, and what kind of content will actually resonate.
🔥 Content Strategy & Video Types – We outline what videos you need, how they should be structured, and how they drive engagement.
🔥 Distribution & SEO Plan – We determine where your videos should live for maximum visibility and ranking.
🔥 Repurposing Guide – We show you how to stretch one shoot into months of content across multiple platforms.
🔥 Execution Roadmap – We break down what you can handle in-house vs. what needs professional production.
This isn’t a generic content calendar. It’s a fully customized roadmap that ensures every video serves a purpose, delivers results, and saves you from costly trial and error. Instead of wasting money on content that doesn’t land, this strategy eliminates guesswork, aligns your videos with business objectives, and ensures you’re maximizing every dollar spent on video marketing.
Why It’s Worth the Money
Businesses that implement a structured video strategy see 53% higher engagement rates and 2x the conversion rates compared to those who post inconsistently.
Would you rather invest $2,500 upfront to do it right, or risk $10K+ on content that goes nowhere?
Every successful brand has a video strategy. If you don’t, you’re already falling behind.
Which Video Strategy Package is Right for You?
📌 $2,500 Video Strategy Blueprint – The perfect starting point if you want a clear roadmap before production. We define your audience, create a content plan, and outline your distribution and repurposing strategy so you’re not just making videos—you’re making videos that convert.
📌 $4,500 6-Month Video Content Plan – If you need consistency but aren’t ready for a full-scale retainer, this package gives you a structured content calendar, batch production planning, and a repurposing system to stretch your budget further.
📌 $7,500 12-Month Video Growth Strategy – The ultimate video strategy package for brands serious about dominating their industry. This includes a full-year roadmap, advanced repurposing strategy, competitive analysis, SEO optimization, and KPI tracking to measure ROI.
If you aren’t using video with a strategy, then you’re doing it wrong. And worse—you’re losing customers to competitors who are showing up, standing out, and building trust with strategic video content while you’re left wondering why your marketing isn’t working. Video isn’t just about looking good—it’s about growing your business.
Stop gambling with your marketing budget. Book your Video Strategy Session today, and let’s start making video work for your business—not against it.