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Video Marketing Strategy

Why Your Business Needs a Video Strategy (And Why Winging It Is a Terrible Plan)

27 Dec, 2024 by

Let’s be honest—most businesses treat video marketing like a last-minute thought. They decide they need a video, scramble to put something together, post it online, and then wait for the leads to roll in. And then? Crickets. Because video without a strategy is just noise. And noise doesn’t convert. In fact, 65% of businesses struggle to see ROI from their video marketing—not because video doesn’t work, but because they lack a clear plan. Meanwhile, companies that follow a strategy see … Read More

one off vs retainer videos why one off videos are not enough
Video Marketing Strategy

One-Off vs Retainer Video Production: Which Is Right for Your Business?

05 May, 2024 by

In today’s digital-first world, video isn’t just a marketing tool—it’s a necessity. Businesses use video to attract customers, build trust, and increase engagement, but many struggle with one key decision: Should we create a single high-quality video or invest in ongoing video production? Both approaches have value, but the right choice depends on your goals, budget, and how you plan to keep your audience engaged. Let’s break down the pros and cons of one-off video production vs. a retainer-based strategy … Read More