Where Video Marketing is Headed in 2025 & Beyond

The landscape of video marketing is shifting faster than ever. Businesses that fail to adapt will struggle to stay competitive. In 2025, video content alone won’t be enough—it must be strategic, engaging, and optimized for discovery. To remain ahead, companies must rethink how they approach video. Instead of focusing solely on production, they need a sustainable, audience-first strategy. But what exactly is changing? More importantly, how can businesses prepare for the future of video marketing? Let’s explore the trends shaping … Read More

What to Look for in a Video Production Partner

Finding the right video production partner can feel overwhelming. The options are endless, and many companies promise high-quality videos. However, not all production teams deliver results that align with your business goals. Instead of choosing a provider based on price alone, businesses should focus on strategy, storytelling, and scalability. A well-matched partner will do more than just film and edit. They will guide you through messaging, audience targeting, and distribution. More importantly, they will ensure that your content delivers a … Read More

One-Off vs Retainer Video Production: Which Is Right for Your Business?

In today’s digital-first world, video isn’t just a marketing tool—it’s a necessity. Businesses use video to attract customers, build trust, and increase engagement, but many struggle with one key decision: Should we create a single high-quality video or invest in ongoing video production? Both approaches have value, but the right choice depends on your goals, budget, and how you plan to keep your audience engaged. Let’s break down the pros and cons of one-off video production vs. a retainer-based strategy … Read More

The True ROI of Business Video Content: Why It’s Worth the Investment

Introduction: Why Businesses Hesitate to Invest in Video Many businesses know they need video, but they hesitate because they can’t immediately measure its return on investment (ROI). They ask: “How will video actually generate revenue?” “Isn’t video too expensive for my business?” “Can’t we just make one video and use it forever?” These concerns are valid—but they come from outdated thinking about how video fits into a modern marketing strategy. The truth? Video content isn’t an expense—it’s an investment. When … Read More

How to Build a Year-Round Video Strategy for Your Business

Introduction: Why Your Business Needs More Than Just One Video If your business is creating videos only when you need them, you’re missing out on huge marketing opportunities. Many companies invest in one-off video projects, expecting them to deliver long-term results. However, this disjointed approach leads to inconsistent messaging, lost engagement, and wasted potential. The truth is, successful businesses don’t treat video as a one-time expense—they treat it as an ongoing strategy. A year-round video marketing strategy ensures your brand … Read More

Why Most Business Videos Fail (And How to Fix Them)

Introduction: The #1 Reason Business Videos Fail Most business videos fail not because of bad visuals or poor production—but because they focus on the wrong thing. Instead of answering the most important question—“How does this help my audience?”—businesses spend time talking about themselves. They talk about: How long they’ve been in business How great their team is Why they’re the best in the industry Although these details may seem important, they often fail to connect with the audience. Even worse, … Read More

Adam Stultz at Local Homestead Products 7 Course Farm to Table Dinner

7 Course Farm to Table Dinner Does it get any better than that? After attending this event and filming it, I can attest that NO, it does not. Local Homestead Product’s 7 Course Farm to Table Dinner featuring pork was an absolute success. Each course was more delicious than the last. Therefore, I declare it the best meal I’ve had out in a while. And the pork chop, pasture raised by LHP, was to die for. Hands down the best … Read More

Adam Stultz at Crawford Yingling Insurance’s 100 Year Celebration

100 Years. Yes. 100 years in bsuiness.  Crawford & Yingling Insurance is a small business in Carroll County, Maryland, and they’ve been in business for 100 years!  That’s crazy,  Even BIG businesses fold after a couple of decades but not Crawford & Yingling Insurance.  Nope. They are headed into a new century with the fourth generation taking the helm.  Even more special is that they’ve decided Westminster, MD is where they’re going to stay and continue their business.  One fun … Read More

Adam Stultz at The Taneytown Historical Museum’s Hudson Day

Taneytown Historical Museum is quite an excellent and well thought out place. It’s exhibits, as one of the museum’s founding members, George Naylor jokes “I think it’s second only to the Smithsonian in Washington.” It certainly isn’t to that scale but the space is quite impressive.  One event the museum does with their space is called Hudson Day.  Hudson Day is comprised of owners of old Hudson Cars. Their cars have plenty of history and the owners love to tell tell … Read More