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Video Marketing Strategy

Why Your Business Needs a Video Strategy (And Why Winging It Is a Terrible Plan)

27 Dec, 2024 by

Let’s be honest—most businesses treat video marketing like a last-minute thought. They decide they need a video, scramble to put something together, post it online, and then wait for the leads to roll in. And then? Crickets. Because video without a strategy is just noise. And noise doesn’t convert. In fact, 65% of businesses struggle to see ROI from their video marketing—not because video doesn’t work, but because they lack a clear plan. Meanwhile, companies that follow a strategy see … Read More

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Video Marketing Strategy

The Do’s & Don’ts of Using Humor in Video Marketing

25 Dec, 2024 by

Let’s be real—humor in marketing is a double-edged sword. When it works, it makes your brand memorable, likable, and shareable. When it flops? It’s cringe-worthy, off-brand, or worse—offensive. And in the world of strategic video marketing (not just “let’s make a funny video” nonsense), humor needs to be wielded with purpose. So, let’s break it down: the do’s and don’ts of using humor in video marketing without making your audience roll their eyes (or worse, unsubscribe). ✅ DO: Make Sure … Read More

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Video Marketing Strategy

How to Use Video to Improve Lead Nurturing & Onboarding

24 Dec, 2024 by

Turn Prospects into Customers & Customers into Fans with Video Most businesses focus on getting leads, but few think about what happens after someone expresses interest. If your lead nurturing process isn’t solid, you’re losing sales before they even happen. And onboarding? That’s where customer retention is won or lost. 🚀 Video is your secret weapon to make both of these processes smoother, faster, and more effective. Let’s break down how to use video to move leads down the funnel … Read More

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Video Marketing Strategy

How to Position Your Brand as the Clear Winner Against Competitors

21 Dec, 2024 by

Most businesses don’t lose because they have a bad product or service. They lose because they fail to position themselves as the obvious choice. If your customers see you as just another option in a sea of competitors, you’ve already lost the battle. 🚀 Want to dominate your industry? Here’s how to position your brand as the clear winner, with real-world examples and actionable strategies. 1. Nail Your Unique Selling Proposition (USP) & Own Your Niche Let’s be real—if you … Read More

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Video Marketing Strategy

Why Video Testimonials Convert Better Than Written Ones

17 Nov, 2024 by

🚀 If you’re presented with text or a play button, which one are you choosing? Right? Video beats all—it’s like the joker in a box of cards. Use it. And hearing directly from someone who purchased from you and was happy? That’s incredibly powerful. Yet, I’ve seen businesses struggle with this. Their testimonials sound more along the lines of: “Were you happy with the service?” “Yes.” And that’s it. Horrible testimonial. That doesn’t sell anyone. The right video testimonials aren’t … Read More