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Video Marketing Strategy

Why Your Business Needs a Video Strategy (And Why Winging It Is a Terrible Plan)

27 Dec, 2024 by

Let’s be honest—most businesses treat video marketing like a last-minute thought. They decide they need a video, scramble to put something together, post it online, and then wait for the leads to roll in. And then? Crickets. Because video without a strategy is just noise. And noise doesn’t convert. In fact, 65% of businesses struggle to see ROI from their video marketing—not because video doesn’t work, but because they lack a clear plan. Meanwhile, companies that follow a strategy see … Read More

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Video Marketing Strategy

How to Get the Most Out of Your Video Content (Repurposing & Scaling)

26 Dec, 2024 by

The Problem: Wasted Video Potential You spent time, money, and effort creating a high-quality video—now what? Too many businesses treat video as a one-and-done deal. They post it on YouTube, share it on LinkedIn once, and then let it die. That’s not a strategy. That’s a waste. The brands that win aren’t just making great videos—they’re maximizing them. They’re squeezing every drop of value out of their content and repurposing it into multiple formats across multiple platforms. If you’re not … Read More

why we trust people on video more than in real life how video creates instant credibility and makes customers buy
Video Marketing Strategy

Why We Trust People on Video More Than in Real Life

11 Sep, 2024 by

Why We Trust People on Video More Than in Real Life You know that feeling when you meet someone in person, and they’re not quite what you expected? Maybe they don’t have the same energy, confidence, or polish you saw in their videos. That’s because video—when done right—creates an insane level of trust, often more than in real life. And it’s not by accident. It’s by design. A well-crafted video doesn’t just capture a message—it shapes perception, reinforces credibility, and … Read More