What does business video cost?
It depends on the work it takes to make content you’ll actually use: planning, people, shoot time, editing, versions and delivery. Start with the decision the content needs to support, then price that.
The short answer
A short finished video can take a lot of preparation, and a long interview can be simple to capture. So the length of the final video tells you little about the price. What moves the number is how many people, places and versions are involved, and how much story-building the edit needs.
My projects start at $5,500 for a Strategic Video Project. That and every other price on this page is my current proposed pricing; the pricing page has all of it.
What changes the scope
- Locations and travel. Each move means setting up lights and sound again. Travel within Carroll, Frederick, Baltimore and Montgomery counties is included in my pricing.
- People on camera. More interviews mean more scheduling, more recording time and more to edit.
- Extras. More crew, drone footage, animation, licensed music and hired talent each add work. I price these after a conversation rather than guessing.
- Story versus versions. Building a coherent story is the real editing work. Exporting an approved edit in vertical or square takes far less.
Compare the library, not just the main video
Ask every producer the same questions: how many finished pieces you get (core videos, short clips, photos), whether captions and transcripts are included, what file formats you receive, and whether raw footage is available.
With me, finished videos, clips, captions and stills come in an organized shared drive, and raw footage is available on a drive. Every piece should have a job, so a bigger count only helps if you’ll use it.
Where my pricing starts
Proposed pricing
- Strategic Video Project: from $5,500, for a defined need such as a launch or campaign.
- 90-Day Content Library: $10,000 for 10 finished videos.
- Content Partnership: $15,000 a quarter, billed quarterly, two-quarter minimum. Production Partnership: $25,000 a quarter.
- Podcast episodes: from $1,750.
- Photography: team headshots $900 a session plus $115 a person; event coverage $2,000 for up to three hours.
For partnerships, keep four things separate: how often you’re billed, how often we shoot, the minimum term, and the total minimum commitment. The partnerships page spells each out.
A smaller budget needs a clearer priority
Pick one audience and one business question. Batch interviews at one location with one setup. Make the essential story and a few supporting answers before adding places or graphics. Doing the work in phases usually beats thinning every part of it.
What a clear proposal explains
The objective, the shoot time, the deliverables, revision rounds, versions, timeline, who is responsible for what, permissions, and what is not included. If any of those is missing, ask before you sign.
Try it with your own numbers
The scope and budget tool adds up a project from my rates, shows the library it creates and lists what still needs pricing. It is a planning aid; the written proposal defines the agreed work.
Have a story that needs telling?
Tell me what you need the content to accomplish. A conversation doesn’t commit you to anything.
Talk through your project