Straight answers to the questions that come up before and after a shoot.
Usually not, for an interview-led story. Start with clear topics and real examples instead of memorized sentences; people sound like themselves when they’re remembering, not reciting. A script is the right call when the wording has to be exact, like a formal announcement or a technical explanation. If you do need one, the interview planner is still the place to start: it helps you get the point clear first.
Yes, and it’s most of the people I interview. Planning, a small room, clear expectations and an actual conversation do most of the work. I start with questions people can answer from experience and give them room to pause or try again. Comfort matters more than turning everyone into a presenter. The interview prep guide has a sheet you can send them.
If it was professionally shot, most likely yes. If it’s you and your team on your phones, we’ll see. You really want everything in a video to look like the same quality, and a few shaky phone clips can pull down an otherwise polished piece. Send me a few sample files and I’ll tell you what’s usable before I quote the edit. The library organizer is a quick way to list what you have.
Check three things: what the appearance release allows, whether the claims in the video are still true, and whether it still represents you accurately. A process demonstration might stay useful for years; a “meet the team” video probably needs updating. Because I keep the project files from my shoots, an update is usually a re-edit, not a reshoot.
No. Give it one job: help the right visitor understand who you are and where to go next. Detailed service questions belong on the pages for those services, where people looking for that detail will find them.
As many as make a complete point on their own, with enough context to understand. Not every good sentence is a deliverable. Keep usable source clips separate from finished, captioned, approved edits, so nobody posts a rough cut. Who posts them is part of the plan too: I deliver a distribution plan and platform-ready files, and posting on your behalf is scoped separately (see the FAQ).
Decide what you want the viewer to do before you publish. Then track where each piece was used, the responses it got, the inquiries that mention it, and what your team learned. Note the time period and anything else that changed. A client saying “families keep mentioning the video” is useful evidence when it’s attributed accurately; it isn’t proof the video caused every sale that followed.
Yes, we can do whatever you want and make whatever you want. But do we have the…
Answer those four and the rest is just making it.
Send me the question. Good questions become answers here, without your name or details unless you say so.
Ask a questionThese are how I approach projects. Your scope, permissions and situation still matter. Pricing, service area and delivery questions are on the FAQ.