The content workshop.
Practical tools and clear answers for businesses creating content. By Adam Stultz — Marketing & Media Producer.
“I know I need better content, but I don’t know where to begin.”
Three steps, in order. Each one is useful on its own, and none of them needs an email address.
Figure out what to make
Decide what content is worth making, and what it will cost.
- Guide
What does business video production cost?
What changes a video budget, what to compare between proposals, and where my pricing starts.
- Tool
Scope and budget
Add up a project from my proposed rates, see the library it creates, or start from a budget.
- Industry
Video for senior living communities
Help residents, families and future staff understand the people and everyday life behind the brochure.
- Industry
Video that helps people understand your mission
Connect the people and purpose behind a mission to a clear way to take part.
Prepare for production
Get people ready to talk on camera and the shoot ready to run.
- Guide
How to prepare people for video interviews
Help real people give clear, natural answers without turning them into script readers.
- Tool
Interview planner
Questions in story order for the guest and the purpose, with what each one is for.
Use what you already have
Organize existing material and decide what to keep, fix or retire.
- Guide
How to build a business content library
Create a collection your team can find, trust and use long after the first release.
- Tool
Library organizer
List what you already have, then decide what to keep, update, reuse or retire.
Solve a practical problem
Quick answers and single-purpose tools for one job.
- Ask Adam
Ask Adam
Straight answers to the questions that come up before and after a shoot.
Your work is saved in this browser only, on this device. Nothing is sent anywhere unless you press Send my plan to Adam and choose what to include. Clearing your browser data deletes it, so use Backup to keep a copy or move it to another device.
How it works.
What this is
The Content Workshop is the free, practical side of my business: guides, answers and working tools for business owners, marketers and nonprofit communicators who are responsible for content. You can solve a problem here and leave without hiring me or giving an email address.
How the tools work
They don’t use AI, look at your website, or score you. Every result comes from your answers and rules you can read on each page. Your work is saved in your browser on this device, and everything exports.
When to talk
When you’re ready, the tools can send me a readable copy of your work, and I’ll reply with what I’d do first. Or just get in touch.