Video for senior living communities.
Choosing a community is personal, and more and more it’s the resident’s own choice. Resident and staff conversations show what life there really looks like, for the people choosing it and the families who love them.
A place to live, not a place to end up.
A place to live. Not a place to end up.
Video lets the people who already live there show it, in their own words. Two people are watching. Pick one.
More and more, residents choose for themselves, earlier, while they have plenty of life to live. They want to see it.
- What will I do here?Clubs, classes, friends, the things that fill a week.
- Who will I meet?Neighbors with stories of their own.
- Is it still my life?My home, my schedule, my choice.
Families want three things, plain and simple: that the person they love is safe, cared for and happy.
- Are they safe?Real staff, real routines, real care.
- Are they cared for?The people who show up every day.
- Will they be happy?Things to do and a life to live.
Stories with specific jobs.
Pick a story to see where it plays. Current photography gives all of it a consistent look.
Resident stories
For people choosing their next home, and the families helping them.
Staff stories
For recruiting the people who care for residents every day.
Leadership conversations
To explain a change, from the people making it.
Short answers
To the questions families ask on every tour.
A comfortable, respectful process.
- Every conversation is planned. Questions are written around what families and staff need to hear.
- Time to settle in. Nobody is rushed in front of the camera.
- Your consent and privacy rules. I follow your requirements, and taking part is voluntary and informed.
- Your factual review. Anything said about care or services goes through your own review.
Where I’ve done this.
Ongoing work with residents and staff at Carroll Lutheran Village.
A useful first conversation.
Bring the questions prospective residents, families or future staff ask most. I’ll help you decide which stories and answers to make first.
What does senior living video cost?
Interview projects start at $5,500 for three finished videos from a half-day shoot: one core video up to 3 minutes and two short clips, with planning and captions. Partnerships start at $15,000 a quarter for 15 finished videos. Proposed pricing.
How do you handle consent and privacy?
I follow your consent and privacy requirements. Taking part is voluntary and informed.
Who reviews what residents and staff say?
You do. Anything said about care or services goes through your own factual review.
What if a resident is nervous on camera?
Most people are. I leave time for people to settle in and coach them through it, and nothing has to be perfect the first time.
Which stories should we make first?
Start with the questions prospective residents, families or future staff ask most. I’ll help you decide which stories and answers to make first.
Can staff stories help with recruiting?
Yes. Staff explaining the work and why they stay are made for your careers page and job posts.
Have you worked with a senior living community?
Yes. For Carroll Lutheran Village I produce Voices of Carroll Lutheran Village, and for Lutheran Social Ministries of Maryland I made Compassionate Service, filmed at Carroll Lutheran Village and Lutheran Village at Miller’s Grant.
Can you take photos while you’re there?
Yes. Current photography gives everything a consistent look. Added to a video shoot, headshots are $100 a person with no session fee.
Where do you film?
On location at your community. Travel within Carroll, Frederick, Baltimore and Montgomery counties is included. Anywhere else is quoted up front.
What files do we get?
Finished videos, clips, captions and stills are delivered in an organized shared drive. Raw footage comes on a drive you buy and ship it to me (usually $300 or less for 5TB). I keep your files for a year after the project.
Have a story that needs telling?
Tell me what you need the content to accomplish. A conversation doesn’t commit you to anything.
Talk through your project