Interview and testimonial video.
The most convincing voice for your business usually isn’t yours. It’s a customer, a client, a staff member or a family you’ve helped. I make it easy for them to say what they mean on camera.
- What
- Interview and testimonial video with real customers, staff and clients
- Where
- Westminster, MD + Carroll, Frederick, Baltimore & Montgomery counties
- Starts at (proposed)
- $5,500 a project
- Best for
- Sales, hiring and fundraising stories
Why interviews work.
People trust other people more than they trust a script.
A real customer explaining why they chose you, or a staff member explaining why they stay, carries weight no ad copy can.
The hard part is getting someone comfortable enough to sound like themselves. That’s most of my job.
I plan questions around what you need the audience to understand, then keep the conversation relaxed enough that the good answers come out.
Where interview video gets used.
One interview, three jobs. Pick one to see where it ends up.
Sales
Customer stories and expert answers your team can send after calls and with proposals.
Hiring
Staff explaining the work and why they stay, for your careers page and job posts.
Fundraising
The people your mission serves, for gala screens, donor emails and the annual report.
Interview projects start at
$5,500
Proposed pricing. Need a steady stream? A partnership is $15,000 a quarter for 15 finished videos.
- Qinterview planning: the questions are written around your goal
- ½day shoot on location
- 3finished videos: one core video up to 3 minutes and two short clips
- +captions included, delivered in a shared drive
What does an interview project cost?
Interview projects start at $5,500. That includes interview planning, a half-day shoot, a core video up to 3 minutes, two short clips and captions. Proposed pricing.
Does a first conversation commit us to anything?
No. The process is inquiry, a conversation about fit and expectations, a proposal, then a contract and payment before kickoff.
Who should we put on camera?
We decide that together during planning, based on what your audience needs to hear. Customers, clients, staff and the people your mission serves all make strong interviews.
Do you write the questions?
Yes. Interview planning is part of every project, so the questions serve the goal instead of filling time.
Do we need a script?
No. Interviews are built from real answers to questions I plan around your goal, which is why they sound like people instead of ad copy.
Do you get releases from the people on camera?
Yes. Everyone on camera signs a release. Releases are part of planning, and your organization signs off on who appears and how the footage is used.
What if someone is nervous on camera?
Most people are. I coach them through it before and during the interview, and nothing they say has to be perfect the first time.
How many people can you interview in one shoot?
It depends on the setup and the length of each interview. We plan the schedule together so each person gets enough time.
Where do you film?
On location at your office, facility or event. Travel within Carroll, Frederick, Baltimore and Montgomery counties is included. Anywhere else is quoted up front.
Can one interview become several videos?
Usually. Planning for repeated use is the point. What one interview can produce depends on the usable material and the scope we agree on.
What formats do I get?
Wide, vertical and square cuts from the same interviews, made for the platforms you actually use, with a caption file for every video.
How many revisions are included?
Two rounds of consolidated revisions per delivery, through one decision-maker. A new direction after approval becomes a change order.
Do I get the raw footage?
Yes. Raw footage comes on a drive you buy and ship to me (a 5TB drive usually runs $300 or less). I keep your files for one year after the project is complete. Want a copy with me longer than that? Buy two drives: one comes back to you, one stays with me for $100 a year (proposed). Otherwise, mail your drive back for future projects. Raw footage isn’t organized, and project files aren’t included.
Have a story that needs telling?
Tell me what you need the content to accomplish. A conversation doesn’t commit you to anything.
Talk through your project