Video that helps people understand your mission.
A mission statement rarely explains what someone actually experiences. A clear story shows the situation, what you do and why it matters, and gives each audience a way to take part.
Give each audience a next step.
Decide who the video is for before choosing the story and the call to action. Pick an audience to see how the same story ends differently.
Donors
Need to understand a current need.
Volunteers
Need to picture their role.
Families
May need service information.
Partners
Need to understand the model.
Every story told with care.
- You confirm consent, privacy and the facts. I work within those requirements.
- Nothing beyond what was agreed. I don’t use anyone’s story beyond what they’ve agreed to.
- Claims need proof. Money raised or program results need evidence and your review.
One day. A whole campaign.
One interview day or event can supply all of this. Mapping the story across channels makes it feel connected, and gives each piece a job.
- Campaign filmThe full story, for the gala screen and the appeal page.
- Short explainersOne question each, for social and email.
- PhotographsPortraits and moments from the same day.
- Appeal-page materialQuotes, stills and a short cut for the donate page.
- PostsClips and stills, each with a job.
A Home for Life
Target Community & Educational ServicesMission-led campaigns and the On Target Podcast.
From the inside.
As Director of Content Development & Communication at Target Community & Educational Services, I produce mission-led campaigns and the On Target Podcast. That is my staff role there, not an outside commission.
Start with the decision you need to support.
- The audience
- The current need
- The deadline
- What you can back up
Bring these, and I’ll help turn them into a focused brief and a library you can use.
What does nonprofit video cost?
Interview projects start at $5,500 for three finished videos from a half-day shoot: one core video up to 3 minutes and two short clips, with planning and captions. Partnerships start at $15,000 a quarter for 15 finished videos. Proposed pricing.
Can you photograph our event too?
Yes. Event coverage is $2,000 for up to 3 hours, with a quick selection for social media and the full edited gallery. Proposed pricing.
Who handles consent and privacy?
Your organization confirms consent, privacy and the facts. I work within those requirements.
Will you use someone’s story beyond what they agreed to?
No. I don’t use anyone’s story beyond what they’ve agreed to.
Can we include money raised or program results?
Yes, with evidence and your review. Claims about money raised or program results need both.
What can one interview day produce?
A campaign film, short explainers, photographs, appeal-page material and posts. What one day yields depends on the usable material and the scope we agree on.
What should we bring to the first conversation?
The audience, the current need, the deadline and what you can back up. I’ll help turn it into a focused brief.
Have you worked in the nonprofit world?
Yes. As Director of Content Development & Communication at Target Community & Educational Services, I produce mission-led campaigns and the On Target Podcast. That is my staff role there.
What files do we get?
Finished videos, clips, captions and stills are delivered in an organized shared drive. Raw footage comes on a drive you buy and ship it to me (usually $300 or less for 5TB). I keep your files for a year after the project.
Have a story that needs telling?
Tell me what you need the content to accomplish. A conversation doesn’t commit you to anything.
Talk through your project