Library organizer.
Know what you have, decide what to do with each piece, and find out why something isn’t working before you make more.
What you already have.
List your videos, photo sets, pages and posts.
Keep, update, reuse or retire?
Six questions about one piece. Permission comes first, because nothing else matters if you can’t use it.
Recommendation
Why isn’t it working?
Check a piece for the four usual problems: an unclear message, missing proof, a weak next step, or poor distribution. Say whether each answer is your judgment or something you measured.
Where to look first
How it works.
Inventory
A searchable, editable list with a review date for every item. Items past their review date are highlighted. Import a CSV from a spreadsheet (a Title or Name column is required) and export it back at any time. Spreadsheet formulas in imported cells are neutralized on export.
Refresh finder
The rules, in order: if someone asked to be removed, retire it. If permission is unclear, hold it for review. If it is wrong and nobody needs it, retire it. If it is wrong or off-brand but still needed, update it. If it is right but buried, reuse it. Otherwise keep it. Unanswered questions are listed, because they can change the answer.
Checkup
Each answer is marked as your judgment or as something measured, and the result says which. Self-reported answers point to what to measure, because a hunch about why a video underperforms is not a diagnosis.
Where to go next
- How to build a business content libraryWhat a useful library records.
- Video partnershipsOngoing production.