Target Community & Educational Services · 2026 Annual Appeal

A Home for Life.

Target’s 2026 Annual Appeal, raising donations to build a new kind of group home in Westminster.

  • Target Community & Educational Services
  • Nonprofit
  • Campaign film
  • On Target Podcast
The campaign

Watch it.

The 2026 groundbreaking on the new lot in Westminster.

Staff and residents in hard hats with shovels at the groundbreaking
Plays from Vimeo when you press play. Watch on Vimeo
4:5 social version
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The brief

A home to grow old in.

After acquiring a lot in Westminster, Target set out to build a new kind of group home. A Home for Life was the 2026 Annual Appeal to fund it.

  • Four residents

    The home is being built for four adults with disabilities.

  • Grow in place

    A new kind of group home that lets residents grow in place and keep consistency in their lives as they age.

  • Built by donors

    The campaign asks the community to give, so donors help build the home themselves.

How it was made

A campaign and a conversation.

  • Campaign2026 Annual Appeal
  • The askDonations to build the home
  • PodcastOn Target, every two weeks

The groundbreaking film puts donors on the lot in Westminster, so they can see exactly what their gift will build.

The On Target Podcast keeps the conversation going every two weeks in several formats: me and Target’s CEO on the big issues, the CEO with experts and participants, and me with staff, all about Target and the causes that matter to our community.

I produce both as Target’s Director of Content Development & Communication. Target started as a freelance client, and the work grew into this staff role.

What this could do for you

Give people a reason to give.

Donors give to something they can picture. A campaign built around real people and a real place shows them exactly what their gift does.

  • Show the need

    A film at the actual site turns an appeal letter into something people can see and feel.

  • Campaigns, not one-offs

    A film, photos, posts and a podcast that tell the same story land harder than any single piece.

  • Keep the conversation going

    A regular podcast keeps your mission in front of supporters between appeals.

  • Start with the mission

    Every piece answers one question: what do people need to understand about your work?

Talk through your campaignVideo for nonprofits
Keep watching

More work.

All work

Adam framing a shot, his face reflected in the camera monitor.
Your turn

Have a story that needs telling?

Tell me what you need the content to accomplish. A conversation doesn’t commit you to anything.

Talk through your project