Compassionate Service.
What compassionate service means at Lutheran Social Ministries of Maryland, told by the people who live it.
- Client: Lutheran Social Ministries of Maryland
- Two communities
- Six interviews
- Film
Watch it.
Residents, executives and team members from two communities, in their own words.
One value, two communities.
Lutheran Social Ministries of Maryland wanted a film about one of its core values: compassionate service. The goal was to show the role it plays at both of its communities.
- The value
Compassionate service is one of LSMMD’s core values. The film shows what it looks like in everyday life, not as a slogan on a wall.
- Two communities
Carroll Lutheran Village and Lutheran Village at Miller’s Grant. One film shows the same value at work in both places.
- Six interviews
Residents, executives and team members, filmed at both communities, so the story comes from every side of the work.
The story is found in the edit.
I recorded six interviews with residents, executives and team members at Carroll Lutheran Village and Lutheran Village at Miller’s Grant.
Then the real work starts. In the edit I listen for the moments when someone stops explaining and starts feeling: a pause, a laugh, a story they didn’t plan to tell. Those moments become the spine of the film, and everything else is built around them.
Each voice picks up where the last one leaves off, so six separate conversations become one story. The aim is never a list of talking points about compassion. It’s a story that makes you feel it, because feeling is what moves people to act.
Make your values believable.
Every organization has values on a wall. Few can show them. A film like this turns a word people skim past into moments they feel.
- A value people can feel
Compassion, integrity, service: easy to print, hard to prove. Real people telling real moments make the word believable.
- One story, every location
Have more than one site? One film can show the same culture everywhere, so every community feels part of the same mission.
- Every level on camera
Residents or clients, leadership and frontline staff together show it’s how you work, not a slogan from the top.
- You don’t have to find the story
Bring me the value. I’ll find the people and the moments that make others feel it.
More work.
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