Black Rock Farm.
A polished introduction to a young couple’s highland cow farm and its new Highland Hangouts.
- Client: Black Rock Farm
- Western Maryland
- Agritourism
- Film
Watch it.
Same story, two shapes: the 16:9 cut and the 9:16 version they post on social. Press play on both and compare.
Great at social. Ready for more.
Black Rock Farm already did social media well. They wanted a more polished film to introduce themselves in a way they hadn’t tried before, and to promote their new Highland Hangouts and highland cow farm experience.
- Followers, old and new
Introduce the people behind the farm to the followers they already have and the new ones finding them.
- Something unique
A young couple running a farm where you can hang out with highland cows, do yoga, have a picnic and attend private craft events.
- By appointment only
They wanted people to visit. Above all, viewers needed to know that every visit is by appointment only.
Two interviews, one barn.
- InterviewsVictoria and Jacob
- FilmedIn their barn and around the farm
- Versions9:16 for social, plus a 16:9 cut
I interviewed Victoria and Jacob inside their barn and filmed everything else on the farm, so the whole story happens in the place people are invited to visit.
The farm uses the vertical 9:16 version on social media, where their audience already is. I also cut a widescreen 16:9 version for anywhere a wider frame fits better. Watch them side by side above to see how the same story changes shape.
Show people who you are.
People choose a local business because of the people behind it. An about-us film lets them meet you before they ever visit.
- Put a face on the business
Customers trust people, not logos. Let them meet the family and hear why you do this.
- Show the place
The barns, the fields and the work. Video shows what photos and text can’t.
- One film, everywhere
Your website, social media and email can all use the same film and the clips cut from it.
- You just tell your story
I plan it, film it and edit it. You talk about what you already know best.
More work.
Have a story that needs telling?
Tell me what you need the content to accomplish. A conversation doesn’t commit you to anything.
Talk through your project